Elevating Your Apple Experience with stylish Innovation

The Birth of Twelve South Design
Oct 28, 2023

Are you a passionate Apple user constantly on the lookout for accessories that are both aesthetically pleasing and functional? Look no further! Twelve South has been redefining the Apple accessory landscape with its unique, thoughtfully designed creations that blend innovation with style. This company isn’t just about making products; it’s about crafting experiences that resonate with Apple enthusiasts everywhere.

Founded in 2009 by two tech lovers from the South, Twelve South began with a simple mission: to design Apple accessories as functional and elegant as their accompanying gadgets. At a time when the market was flooded with bland and bulky options, these two visionaries saw an opportunity to inject creativity and sophistication into the world of Apple accessories.

The genesis of Twelve South took shape in a modest garage, where the smell of ambition mingled with the tang of fresh prototypes. With an unwavering focus on design and utility, the founders embarked on a meticulous journey of creation and iteration. Their philosophy was simple yet revolutionary: meld the beauty of Apple products with matching accessories that would not only serve a purpose but also delight the senses.

It wasn’t long before Twelve South’s commitment to excellence bore fruit, most notably with the launch of the iconic BookBook case. This masterpiece broke the mould of traditional gadget protection. Handcrafted with genuine leather and designed to mimic the look and feel of a vintage book, the BookBook case encapsulated the essence of Twelve South’s innovative approach. More than just a case, it became a statement for those who use it – a rarity in an otherwise monotonous accessory market.

Feedback from the Apple community has always been the cornerstone of Twelve South’s development process. Insights from users helped hone the initial concepts into polished accessories that didn’t just complement Apple products but also enhanced user experience. This collaborative effort ensured that each product from Twelve South went beyond mere functionality; they transformed how consumers interacted with their Apple devices.

Over time, Twelve South's portfolio has grown significantly, and so has its reputation. Each product is a testament to the brand’s philosophy: the harmony of design and functionality. From iPhone cases that double as wallets to charging docks that serve as elegant desk ornaments, Twelve South provides a range of accessories that cater to the diverse needs of Apple aficionados.

One such innovation is the HiRise stand. Designed for iPhone and iPad, this stand offers adjustable support for your device, whether you're FaceTiming with a friend or streaming your favorite show. Then there's the Curve, a sleek, minimalistic stand for MacBooks that elevates your laptop to a more comfortable viewing level while enhancing air circulation.

As Apple continues to push the boundaries with each new product launch, Twelve South mirrors this evolution with its accessories. For instance, their AirFly – a compact Bluetooth transmitter – has made it possible to connect AirPods to in-flight entertainment systems, gym equipment, and more, thus addressing one of the main limitations of wireless earbuds.

It’s this dedication to the “Apple way of life” that makes Twelve South much more than a brand. It’s a companion to every individual who values the fusion of sleek design and practicality. When you buy a Twelve South product, you are not just purchasing an accessory; you are embracing an ethos, a shared passion for innovation, and a dedication to Apple's heritage of design excellence.

With a curated selection of stands, cases, organizers, and other accessories, each crafted to pair perfectly with Apple's stylistic cues, Twelve South continues to stand as the hallmark of quality and creativity. The search for the ultimate accessory is a quest for perfection, and Twelve South endeavours to meet that challenge head-on.

To the Apple enthusiast, Twelve South isn’t just another accessory brand; it’s a badge of honor, a symbol of belonging to an exclusive club where design and functionality interweave seamlessly. Precisely for this reason, Twelve South doesn’t just sell products; it sells an extension of the Apple experience.

Consider the Journal CaddySack, a luxurious leather tote designed for your Apple essentials, or the innovative PowerPic, which serves as a picture frame and a wireless charger. These are not mere gadgets; they are treasures that embody the spirit of Apple - thoughtful, elegant, and pioneering.

Twelve South takes pride in every stitch, every line of code in their software solutions, and every curve in their products – and rightly so. Their commitment to quality and innovation has propelled them to the forefront of the industry, establishing the standard for others to follow.

As we navigate the ever-evolving landscape of technology, the need for accessories that keep pace with our gadgets has never been greater. And as you seek to outfit your Apple devices with the best the world has to offer, remember Twelve South, the brand that began with a vision in a garage and rose to become a beacon of excellence for Apple devotees around the globe.

So, the next time you ponder over the perfect accompaniment for your iPhone, MacBook, or iPad, think of Twelve South. It’s more than a brand; it’s a celebration of the artistry in technology, a harmonious blend of form and function. Elevate your Apple experience with Twelve South – where style meets innovation.

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About Twelve South®

Twelve South is a designer of premium tech accessories founded in 2009 and based in Charleston, South Carolina. They are known for their high-quality, innovative products for Apple devices like the BookBook case for iPhone, the BookArc stand for MacBooks, and the AirFly transmitter for AirPods. With a small team of 20 people, Twelve South focuses on craftsmanship and personal service. Their attention to detail results in products that elevate the user experience. Twelve South is passionate about technology and design, aiming to surprise customers and simplify their lives. They take pride in their South Carolina roots but distribute worldwide. Reviews praise their devices as perfection, allowing customers to get the most out of their tech. Though a tech company, Twelve South maintains a human touch in all operations.